Sales Strategy + Management
Wholesale oversight inclusive of distribution strategies, account management and analysis, implementation of sales tools, sales team organization and training, operations, merchandising and line planning.
Identify key wholesale partners to enhance existing direct to consumer brand positioning and generate incremental volume and brand market share.
Create go to market assets.
Manage relationship, negotiations and operations
Work with design and production teams to ensure product line supports account needs and internal profitability
Create projections, open to buy, P&L
Create long term roadmap with target accounts, door count, product assortment, sales and profitability